The Analyst Verdict: Harley-Davidson In The Eyes Of 4 Experts

In the latest quarter, 4 analysts provided ratings for Harley-Davidson HOG, showcasing a mix of bullish and bearish perspectives.

In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.

Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish
Total Ratings 0 2 2 0 0
Last 30D 0 0 1 0 0
1M Ago 0 0 1 0 0
2M Ago 0 1 0 0 0
3M Ago 0 1 0 0 0

Insights from analysts' 12-month price targets are revealed, presenting an average target of $40.75, a high estimate of $44.00, and a low estimate of $39.00. Witnessing a positive shift, the current average has risen by 4.49% from the previous average price target of $39.00.

price target chart

Breaking Down Analyst Ratings: A Detailed Examination

A clear picture of Harley-Davidson's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.

Analyst Analyst Firm Action Taken Rating Current Price Target Prior Price Target
James Hardiman Citigroup Raises Neutral $39.00 $37.00
Robin Farley UBS Raises Neutral $40.00 $39.00
Craig Kennison Baird Raises Outperform $44.00 $40.00
Craig Kennison Baird Maintains Outperform $40.00 $40.00

Key Insights:

  • Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Harley-Davidson. This information offers a snapshot of how analysts perceive the current state of the company.
  • Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Harley-Davidson compared to the broader market.
  • Price Targets: Analysts navigate through adjustments in price targets, providing estimates for Harley-Davidson's future value. Comparing current and prior targets offers insights into analysts' evolving expectations.

To gain a panoramic view of Harley-Davidson's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.

Stay up to date on Harley-Davidson analyst ratings.

All You Need to Know About Harley-Davidson

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

A Deep Dive into Harley-Davidson's Financials

Market Capitalization: Exceeding industry standards, the company's market capitalization places it above industry average in size relative to peers. This emphasizes its significant scale and robust market position.

Revenue Growth: Harley-Davidson's revenue growth over a period of 3 months has been noteworthy. As of 30 June, 2024, the company achieved a revenue growth rate of approximately 11.99%. This indicates a substantial increase in the company's top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.

Net Margin: Harley-Davidson's net margin is impressive, surpassing industry averages. With a net margin of 13.48%, the company demonstrates strong profitability and effective cost management.

Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 6.44%, the company showcases effective utilization of equity capital.

Return on Assets (ROA): Harley-Davidson's ROA excels beyond industry benchmarks, reaching 1.74%. This signifies efficient management of assets and strong financial health.

Debt Management: With a high debt-to-equity ratio of 2.19, Harley-Davidson faces challenges in effectively managing its debt levels, indicating potential financial strain.

The Significance of Analyst Ratings Explained

Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter.

Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.

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This article was generated by Benzinga's automated content engine and reviewed by an editor.

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