Mark Gurman

Apple AI Partnership With Google Set For Fall, Mark Gurman Says He's Heard From 'Several Sources' The Deal With Meta Isn't Going To Happen
Apple Hardware Now Lasts Longer And This Is Making The iPhone Maker Pivot Toward AI And Software, Says Mark Gurman
Apple Glass, Potential Competitor To Ray-Ban Meta Smart Glasses, May Take Longer To Develop: Report
Apple Hardware Now Lasts Longer And This Is Making The iPhone Maker Pivot Toward AI And Software, Says Mark Gurman
Apple Glass, Potential Competitor To Ray-Ban Meta Smart Glasses, May Take Longer To Develop: Report
Apple Struggling To Create Its Cheaper Vision Pro Model, Says Expert: 'It's Dealing With Some Difficult Trade-Offs'
Apple Stores To Stock New Beats Pill Next Week, Says Mark Gurman: 'It'll Cost $149 And...'

Mark Gurman Recent News

Apple Analyst Notes Users Are Lavishing Praise On Sonos' New $449 Headphones For Superior Sound Quality Over Airpods Max: 'Ace Has a Real Opportunity To Succeed'
Users report that Sonos Inc.'s new $499 Ace headphones deliver "decidedly superior sound" compared to Apple Inc.'s AirPods Max. Ace features advanced options like active noise cancellation and Wi-Fi-based syncing with the Sonos Arc sound bar.
Late-Entrant Apple Can Turn Into The Biggest AI Player Overnight, Says Mark Gurman — Here's How Cupertino Can Emerge On Top
Apple is late to the AI party but is on track to announce its AI strategy and features at the upcoming WWDC.As Apple, Inc. (NASDAQ:AAPL) investors look ahead to the annual
Upgraded Apple AirTag With Advanced Chip And Superior Location Tracking Set for 2025 Launch, Says Mark Gurman
Apple Inc. is developing an upgraded AirTag with enhanced features for launch in 2025, amidst ongoing concerns about the device's misuse for stalking.
Apple's WWDC Announcements May Not Be As 'Impressive' As OpenAI, Google, Says Gurman: 'They Can Improve Their AI Technology Quickly And Keep Wowing Users'
Apple, which has lagged behind its rivals in the AI race, now has only one recourse to stay relevant, according to Bloomberg's Mark Gurman.
Who Would Replace Tim Cook At Apple? Gurman Weighs In On 'Broader Succession Challenges' At The Tech Giant
Apple could face a key challenge with respect to its executive team, says Bloomberg's Mark Gurman.
Tim Cook's Potential Retirement Sparks Successor Search At Apple: 'Not Clear How This All Pans Out'
As Apple CEO Tim Cook nears retirement, finding a suitable long-term successor becomes increasingly challenging due to the absence of clear candidates ready to commit to a lengthy tenure at the helm of the tech giant.
Apple Should Turn This Device Into Laptop Replacement, Says Mark Gurman: 'The Days Of Purposely Holding Back The iPad Need To End'
The tech analyst said Apple needs to clarify its vision for the iPad and make it as capable as a laptop, but in a form that tablet users prefer.
Cramer 'Glad' Apple Has Higher Price Point For Vision Pro As Headset Becomes Hit With Fortune 100 Companies: 'Never A Bust.. Will Be Bigger'
Apple's Vision Pro has become a hit with the Fortune 100 companies, going by CEO Tim Cook's comments on the earnings call.
How Apple's Arch Rivals Meta And Google Are Revamping Their Plans To Take On The Might Of iPhone And Vision Pro
Mark Gurman said that Meta's decision to open up its virtual reality operating system to all headset manufacturers can be seen as a direct challenge to Apple's closed ecosystem.
'Not Something Steve Jobs Would Probably Do': Gurman Says Apple Should Go Against The Grain And Lower iPhone's Price Point
Apple is expected to see a year-over-year sales decline in the March quarter, as both its flagship iPhone and the crucial China market are facing challenges.
Potential iPhone Killer? Humane AI Pin's Design, Interface 'Inherently Flawed,' Says Gurman: 'Can Merely Be An Extra Accessory'
Ex-Apple executives' brainchild Humane AI pin might find survival very tough, says Bloomberg's Gurman, after testing it out.
Apple Robot Could Someday Make It To Consumers' Living Rooms, Says Gurman, As Cupertino's Wait For Next Big Thing After iPhone Prolongs
Apple has neither made a radical overhaul of its existing product lineups nor introduced any significant new products, leading to a stagnation in revenue.
New iPad Pro And iPad Air On The Way? Apple's Longest Pause On New Models Might End In May
Apple is set to launch new iPad Pro and iPad Air models with significant updates, including OLED displays and a 12.9-inch screen option, aiming to revitalize interest in its tablet line after the longest period without updates since 2010.
Apple Blamed For Amazon, Microsoft, And HTC's Smartphone Flops In DOJ's Latest Lawsuit Against iPhone-Maker
The DOJ has filed a lawsuit against Apple, alleging that the company's market practices contributed to the failure of competitors like Amazon Fire, Microsoft, and HTC in the smartphone industry.
Apple In Talks With Google To License Gemini AI Models For Future iPhones: Report
Apple is reportedly in discussions with Google to integrate Google's AI model Gemini into iPhone software, potentially revolutionizing iPhone capabilities, although the deal could attract regulatory scrutiny.
Apple Watcher Says AirPods Vendors Are Prepping For 'Record Setting Run' With Upcoming Launch
Apple is reportedly gearing up for a significant AirPods launch, with suppliers preparing for a "record-setting run" expected to start production in May, aiming for an estimated output of 20 million to 25 million units, featuring new designs and improved features.
'Clock Is Ticking' For Apple As It Faces Obliteration In Auto Market, Says Gurman: Here's How Cupertino Can Turn CarPlay Into A Moneymaker
Mark Gurman suggests Apple prioritize CarPlay after dropping the self-driving car project to stay relevant in the auto market.
Apple iOS 18 To Reportedly Introduce 'Hearing Aid Mode' For AirPods Pro: What We Know So Far
Live Listen essentially turns an iPhone into a directional microphone, transmitting real-time audio to the AirPods.
Apple's Now-Defunct Car's Design Evolution Shows It Would Have 'Wowed Consumers,' Says Gurman: 'Shame These ... Will Be Lost To Time'
Apple's self-driving car failure, as explained by Mark Gurman, was disappointing due to indecision, technical challenges and industry shifts.
An Apple First? Tech Watcher Says New Mac, iPad And More Coming But Without Launch Event
All the attention, according to Gurman, will shift to the Worldwide Developers Conference, where Apple is expected to showcase its generative AI advances.
Apple Set Out To Make An EV Much More Than A 'Tesla Clone' And Let Slip Of 'Multibillion-Dollar Moneymaker,' Says Gurman
Apple's rumored car project split analysts and industry watchers, with Mark Gurman recently discussing potential reasons for its failure.
Apple Watch Ultra With MicroLED Might Be Dead.. Or Not? Mark Gurman 'Doubts' Cancelation Rumors
Reports suggesting the cancellation of the highly anticipated Apple Watch Ultra with a microLED display have sparked skepticism from tech journalist Mark Gurman, leaving uncertainty about the fate of the device and its impact on Apple's wearable technology ambitions.
iRing, iGlasses Or Supercharged iPods? Gurman Says Apple Brainstorming Wearables That Could Keep More Users Locked In Its Ecosystem
Mark Gurman says that as Apple faces sales declines, the company is considering three accessories that could potentially boost its revenue.